A Built-In Advantage: Use Color and Logo Design to Boost the Home Team
Home court advantage isn’t a myth. It’s real. Statistics show that over the past 25 years, home teams in the NBA win around 58% to 60% of the time. Thanks to an unplanned experiment called COVID-19, we know that part of home court advantage is the crowd. In 2020, the win rate dropped to 54% […]
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